MRR vs. PLR — What’s the Difference?
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If you’re diving into the world of digital products, you’ve probably seen the terms MRR and PLR everywhere. But what do they actually mean — and which one is best for your business? Let’s break it down:
🔁 MRR — Master Resell Rights
Some MRR products allow you to rebrand and resell them, but it’s important to read the agreement carefully. MRR products give you the right to resell the product to others—and those buyers can resell it too. Think of it as passing the torch: you're granting them the right to sell it again. However, keep in mind that many MRR products can’t be edited or customized, so you may need to sell them as-is unless the agreement states otherwise.
✔ You can:
- Sell the product and keep 100% profit
- Give your buyers resell rights
- Use it to create passive income streams
⛔ You can’t:
- Rebrand or change the content
- Claim you created it
Great for: Reselling as-is with little to no customization.
🛠️ PLR — Private Label Rights
PLR products are a creative entrepreneur’s dream! These come with permission to edit, rebrand, and sell as your own. You can slap your logo on it, change the colors, rewrite the text, or even bundle it with your other offers.
✔ You can:
- Customize the content
- Sell as your own creation
- Use for ebooks, journals, courses, templates, and more
- Create multiple products from one PLR file
⛔ You can’t:
- Resell the PLR rights unless specifically stated
Great for: Branding, growing your product line, and creating offers that feel unique and YOU.
👑 TL;DR
MRR = Resell it & let buyers resell it too (as-is)
PLR = Customize, rebrand, and sell it like you made it yourself
Still not sure which to start with? Here’s the move:
📌 Use PLR to build your brand.
📌 Use MRR to build your bag.
Let your content work smarter for you.
— Deborah, Chosen Society Co